Homelessness in the inner-city is increasing year by year. Now to help tackle the ongoing crisis, 4BYSIX collective are transforming the humble tracksuit into a way to raise money and awareness for London’s young homeless.
DO SOMETHING GOOD 4 A CHANGE is more than just a regular tracksuit, it’s an emotive campaign created by 4BYSIX founders, Alex Dawber and Milo Phillips, who will team with New Horizon Youth Centre for its first release. Dropping tomorrow on Kickstarter and in Axel Arigato‘s Soho store, the capsule collection will see a limit-edition of slick black tracksuits, t-shirts and a bag imprinted with yellow ‘DSG4AC’ design. Each penny will contribute to a good cause: every £28 spent will provide sleeping bags, and every £85 will provide three sleeping bags.
Axel Arigato will host a one-day pop-up at their flagship London store all day tomorrow (Nov 16th) showcasing an art exhibit by Haris Nukem which features the capsule collection. Together the premium footwear band charity hopes to increase cause awareness and raise money for homelessness amongst young people. Supported by Gimme 5 founder Michael Kopelman, the campaign aims to donate a total of 500 bags to homeless young people in London this winter. Axel Arigato will also be donating 10% of profits from their own-brand items to the charity on the day.
Follow Jade Osadebe on Twitter