Ben Sherman takes a stand against fast fashion with its limited run AW17 collection

A quintessentially English offering from an iconic British brand.

2 years agoText by


Ben Sherman brought back the mods for its Autumn/Winter 2017 showcase at London Men’s Fashion Week on Friday 6th January. The collection, entitled ‘Spirit of the Mod’ was inspired by Sherman’s British heritage, using predominantly ‘Made in England’ fabric. The majority of pieces in the Mod collection were produced in a small run of 20 garments per style, ensuring an aspect of authenticity and exclusivity, comes with each piece.

Overall, the ‘Spirit of the Mod’ collection encapsulated the quintessential Brit style, using a range of classic prints and fabrics including shearling and waxed cotton. Sherman’s AW17 features gingham shirts in signature Union Jack colour schemes along with tweed two-piece suits and turtlenecks all fit for a Gallagher and highlights a number of silhouettes, from over-sized to fitted and casually tailored.

Key pieces within the collection include the Raw Denim Selvedge Jeans crafted using fine Japanese denim in a deep indigo. Other standout pieces included the Ventile Army Shirt fused with military accents and a classic Harrington made using camouflage fabrics. All pieces within the Ben Sherman AW17 collection are numbered from 1-20 emphasising the feeling of authenticity and rarity of each piece.

Photography via Ben Sherman
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