Betsy escapes the country in psychedelic new video

Betsy went from high fashion to rural Wales in pursuit of her pop career and the risk is starting to pay off

7 months agoText by


  • SHARE
betsy-waiting-video-still

Betsy isn’t your typical small town to big city escapee. Having designed her way out of Wales and into a job at Balenciaga in Paris, via Central St. Martins, Betsy was all set for a career in fashion. The only problem was, she wanted to sing. So, rather than try and pursue her music on the side, she chucked in her pencils and took a caravan in her brother’s back garden, committing herself to a life of Welsh isolation once again until she made it as a musician.

Roughly three years later she’s out the caravan and well on her way to becoming one of the UK’s most exciting alt-popstars. The dramatic ‘Waiting’ is her latest offering. A punchy 80s inspired track, Betsy combines elements of soul, disco and house with her distinctive vocals to create an uplifting track that manages to avoid the saccharine trap of much contemporary pop. The video, premiering today on Notion, keeps that balance in check too – full of neon lights and hometown glory but given a suitably surreal twist through its cast of characters. Check it out below.

Follow Betsy on Twitter and Instagram
Follow Mike Vinti on Twitter

  • SHARE

Zoology revel in summer love on the graceful Maroon

It’s the first song the duo wrote in the same country

More

School Of X takes Roskilde out of this world in the video for Forever

School Of X is set to be one of Copenhagen’s best music exports

More

It’s time for Sunfall!

The acts you need to see this weekend at Sunfall, London’s underground music festival

More

EMA fuses the personal and political on haunting new single Blood and Chalk

Listen to the premiere of EMA’s overwhelming new single Blood and Chalk.

More

Joel Culpepper might just be London’s answer to Frank Ocean on Afraid To Be King

Watch the premiere of his new music video for ‘Afraid To Be King’

More

carmody-the-light-of-me-video-still

Carmody explores power play between two lovers in The Light of Me video

The Tom Misch collaborator reveals her new visuals set in London’s Omeara Theatre

More

TOKiMONSTA

TOKiMONSTA teams up with MNDR for the swaggering We Love

The second single from her upcoming album

More