Blood Brother presented their SS18 collection on Saturday 10th June at London Fashion Week Men’s and explored issues surrounding climate change, global warming and our ever-increasing affiliation with technology. The collection acted as a call to action to our current global leaders, and implored them to consider the current status of our depleting natural resources.
The collection seeks to explore our fraught relationship with technology, through a series of digital prints displayed on silky shirts, bomber jackets and plaid print t-shirts. The digital prints feature stills of cars and women in an arguable attempt to further emphasise our growing gluttony and our tendency to have somewhat superficial obsessions. The presentation itself appeared to be fronted by ‘BB Corp’, an alias created in order to mimic the concept of ‘Big Brother’ which aimed to highlight the growing dangers of consumerism and commercialisation.
In terms of the garments themselves, the presentation housed a range of luxe fabrics with impeccable details and an extensively vibrant colour palette. Notable pieces within the collection included a long-line white shirt emblazoned with the words ‘Save Me’ and a glitzy vinyl pelmet jacket.