Online retail giant boohooman.com today announced a new collaboration between boohooMAN and US/Moroccan rapper French Montana. A multi-faceted collaboration, the link-up between the global chart-topping hip hop artist and boohooMAN will see Montana star as the new face of the brand, fronting a new campaign launching today. Alongside the new campaign comes a new collection co-designed by Montana himself, available exclusively on boohooman.com.
Designed for the current spring-summer season, the 65-piece collection draws on Montana’s own fashion sense as well as current trends for bold prints and embroidered patterned looks. An extensive collection, the new drop features co-ords, tracksuits, tees and jerseys, meaning that you can find a French Montana-designed fit no matter the weather this summer.
True to boohoo’s commitment to affordable style, the collection is easy on the eyes and the pocket, with the most expensive piece clocking in at just £60. French Montana has had a landmark few years in his career of late, going a global fanbase and collaboration with everyone from Notion 77 cover star Stefflon Don to The Weeknd.
Speaking about the new collection Samir Kamani, CEO of boohooMAN.com, commented: “We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana. French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.” Meanwhile, French Montana said: ‘‘I am excited to be working with boohooMAN. They have made me feel like part of the family. I look forward to launching this collection for the world to see.”
#boohooMANxFrench is available now from boohooman.com.