Dolce & Gabbana ensured their catwalk was as fresh as it gets, utilising the best of today’s YouTubers, Bloggers and other digital influencers to parade their Fall/Winter offerings down the Milanese runway. Members of the #DGMillenials army included internet personality Cameron Dallas, YouTube sensation Marcus Butler and Britain’s best-dressed Jim Chapman alongside models Lucky Blue Smith and Imogen Waterhouse.
The decision made by Dolce & Gabbana wasn’t met without criticism and controversy, spewed by a number of less-than-wholesome reviews. Those against argued that the millennials were used to gain exposure among fans that can barely afford to purchase even half an item from their collection, while others appeared confused by the choice, highlighting a lack of diversity on the catwalk.
Similarly, criticisms stemmed from the argument that the #DGMillennials were uncreative. Though the use of digital influencers ensures a model ‘refresher’ on today’s runways and provides those genuinely interested in the fashion industry with a closer-than-front-row seat, some might say that Marcus Butler and co don’t necessarily scream Dolce & Gabbana at Milan Fashion Week.