Is « Nous » the new Colette?

With Paris Fashion Week on its way, here is a sneak-peak of the season's must-visit store.

7 months agoText by


If you think that a Paris without Colette is no longer Paris, I’ll stop you right there. We’ve just found the next generation of ‘Colette’ and it’s called « Nous ».

« Nous » opened its doors on 8th of January 2018, just two weeks after Colette’s closure. Sebastien Chapelle and Marvin Dein, both ultra-cool ex-Colette employees (previously as heads of tech and sneakers at Colette), launched the Parisian concept store in Rue Cambon, Coco Chanel’s very street which is also only a stone’s throw from Saint Honoré street. The shop was designed by Atelier HA who took advantage of the unstructured space and has created something modern and elegant.

The experts behind the store wanted to place a focus on the city’s urban cultures, offering the best of contemporary fashion ranging from streetwear to high-end designers, the latest hi-tech trends and accessories to watchmaking, as well as a bookstore. The new Parisian concept store aims to showcase new products and talents from around the world.

« Nous » positions itself as a trendsetter and a shop where you will be able to find the essentials of tomorrow, limited editions and unpublished collaborations. Every month they’ll have a guest-designer or art installation in the massive window display – so word of warning – « Nous » might be the obligatory stopping-off place during PFW.

Furthermore, a brand new collaboration between Nous x Rokit Chigaco has just been launched at the store, offering an exclusive capsule collection of innovative and unusual pieces for a limited time.

Find out more information on « Nous » here.

Photos courtesy of Sebastien Veronese
Words Lea Federmann