Four new Parisian brands you need to know

With Paris Fashion Week coming up, there's not a better time to introduce yourself to some of the most coveted new brands already making waves in the capital.

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With only a weekend between us and Paris Fashion Week AW18 and shows from Chloe, Loewe, Off-White and more, we’ve selected four of the more emerging fashion brands presenting through the week, or available at select Parisian stores. Chosen for their modern approach to fashion, sustainability or uniqueness these brands are ones you’re going to see a lot more of in the coming seasons. 

Nïuku

Having already presented their AW18 collection during men’s PFW, Nïuku.fr will be launched in March 2018, and with a flagship store to open soon after. The brand was originally launched in 2014 by the creative duo, Kadja Diallo and Lenny Guerrier with Riad Trabelsi joining the collective the following year. 

The brand recycles, rethinks and revisits the archives of fashion of the 20th century for their limited series collections. Unisex and genderless with style and attitude, Niuku expresses itself through its clean lines that highlight the garment’s proportions. By tying together couture and urban culture, each collection becomes timeless, interchangeable. Every piece is made in France, so the quality of production stays in shape, and it means less travel miles to make the garments.

Niuku’s exclusive nature adds to the brand’s notoriety –  they are getting talked about in the best way thanks to their unconventional philosophy. They prefer to go against the grain and lead by simplicity – no website, no Facebook, just an Instagram account and some underground events to get the word out there.  

Ribeyron

Canadian Jacques-Elie Ribeyron is the industrial designer of the innovative brand Ribeyron, created in 2015. The brand first started with a line of jewellery for SS16, combining traditional French craftmanship with industrial manufacturing. Initially training as a product designer before turning into fashion, he takes his inspiration from his early days in the trade and has recently added menswear and womenswear RTW collections to the existing jewellery and accessories lines.  

The concept behind the brand is to give a twist to conventional understandings of fashion, seen in Ribeyron’s unique aesthetic and use of unusual materials and methods.

Afterhomework

Afterhomework was created in 2015 by Pierre Kaczmarek when he was only 15 years old and still a high school student. His parents didn’t want him to drop out of school for fashion and this is how ‘afterhomework’ came to life. He was later joined in 2016 by stylist Elena Mottola.

Afterhomework doesn’t try to fit into any boxes, instead, it offers a fashion that has no gender. Made in small Parisian ateliers, it’s a very new and independent brand that has already been presented during PFW. Each collection is inspired by the real-life phenomenon and street culture. While there isn’t a specific concept behind the brand, both young creators try to convey the new trends they see around them. The brand can be defined as modern, geometric, unstructured, and completely different. 

Applecore

Applecore was born in June 2015 and created by Steven Alexis and Moriba Koné. Applecore is a contemporary, functional and masculine ready-to-wear brand with streetwear accents. The brand philosophy is to represent the ‘Nouvelle France’ through its multiculturalism and unifying personality. Growing slowly but surely, Applecore proves it’s never been about the faddy nature of fashion and has in fact been made to stay. You can discover the new collection on applecoreweb.com and buy it at ‘Nous’, the brand new Parisian concept store.  

Words Lea Federmann

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