Gaze in awe at Kendrick Lamar’s new music video for HUMBLE.

With a week until it drops, Kendrick comes through with the first taste of his new album.

5 months agoText by


Kendrick Lamar runs the rap game. In case you forgot this in the couple of years since To Pimp a Butterfly dropped, came through with a friendly reminder in the early hours of this morning in the form of a new single and video, entitled ‘HUMBLE.’ The second track from Lamar in as many weeks, ‘HUMBLE.’ sees him jump on a Mike Will MadeIt beat with a new flow, sending for the whole new school as he goes.

While Kendrick’s lyricism shines as always, it’s the video for ‘HUMBLE.’ that really takes it to the next level. Directed by David Meyers and the Little Homies (Kendrick Lamar and Dave Free) the video essentially serves to crown Kendrick king of the rap game. Religious imagery is featured throughout; the video opens with in a church wearing priest robes, the last supper gets a nod, and at one point Kendrick is depicted with flames surrounding his head. The video also makes reference to a lot of the tropes of modern hip hop, subverting them as Kendrick rails against his peers’ braggadocio. Essays will be written about this video. Watch the damn thing below.

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