Gucci’s new campaign is out of this world

The Italian luxury brand is known for it's innovative campaigns and is breaking boundaries in their new extraterrestrial campaign.

1 year agoText by


This morning Gucci released several new videos on Instagram featuring some extremely stylish aliens draped head to toe in their autumn/winter 17 collection. The aliens, named Ejaw Bolsorg, Xeod, Kerelanda Encanta, and more all rock some of the key items from Gucci’s latest collection. Each extraterrestrial stands in front of a green screen, prompted by film staff to recite lines for what looks like a screen test.

The brand have been increasingly creative with their campaigns recently, collaborating with meme accounts on Instagram to promote their new watch. The latest alien campaign proves that Michele is breaking all advertising boundaries to redefine the brand.

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