Jägermeister is teaming up with the award-winning Soho Radio for a new collaboration, #JägerSoho. Taking over Soho Radio’s HQ on Windmill street the collaboration will see live sessions, special DJ sets and the launch of a new pop space where upcoming brands and startups will take over, starting with Berlin’s brünch.
The most unique aspect of that pair’s collab are the Vinyl Sessions, a concept that will see artists perform and intimate session in the #JägerSoho space which will then be cut straight to vinyl. The sessions will also be filmed using virtual reality technology, giving fans another way to experience the sessions. Throughout the year Jägermesiter will also host a monthly show on Soho Radio with guest DJs, first up is M.A.X, the tour DJ for Rudimental.