Kurt Cobain becomes the muse of Heohwan Simulation’s SS17 collection

London-based womenswear label Heohwan Simulation present its SS17 Lookbook In Bloom in a bid to bring back the androgynous silhouettes of 90's Seattle.

2 years agoText by


The latest offering from Hwan draws inspiration from subcultures prevalent in 90’s Seattle, specifically of the grunge aesthetic. Musical inspiration comes from Nirvana, Pearl Jam and Kurt Cobain himself, visually represented through the juxtaposition of feminine silhouettes with masculine shapes; idyllic white bows and lace paired with asymmetric silhouettes and loose stripes to ensure a somewhat masculine edge. Garments in this collection are repeatedly oversized and often adopt a relatively muted palette with the exception of subtle splashes of colour in contrasting fabrics or floral infusions.

Notable pieces from the collection include pairs of slouchy wide-legged trousers, offbeat plaid dresses and crinkled fabric skirts. Alongside these, stars of the SS17 lookbook include two crisp white suits complete with blue and beige stripes as well as luminous accents in hues of neon yellow and blue. The lookbook, entitled ‘In Bloom’ (inspired by Nirvana’s music video) aims to emphasise genderless fashion, fusing womenswear with menswear through a juxtaposition of feminine fabrics with masculine detailing. The collection is said to explore mixed sexuality, taking the life of late Nirvana singer Kurt Cobain as an example of someone who didn’t conform to strict models of masculinity, both in his music and what he wore, particularly on stage. Over twenty years on from his death, Cobain still a source of inspiration.

Imagery courtesy of Heohwan Simulation
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