Listen to Mike Skinner’s new track for Alexa Chung’s fashion line advert

Producer Mike Skinner has teamed up with fashion designer, writer, and model Alexa Chung on a new music video promoting Chung's fashion brand.

7 months agoText by


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Producer, writer, and rapper Mike Skinner has joined forces with Alexa Chung and fashion retailer My Theresa on a new track and accompanying music video to promote Alexa Chung’s first solo fashion collection. This is the second time the pair have worked together, after Chung made an appearance in The Streets’ 2004 music video for ‘Could Well Be In.’

Thirteen years later and the pair have collaborated again in a music video for Skinner’s new track ‘In my head – the darker the shadow the brighter the light’. The video shows a cheerful Chung lulling about a lavish manor house, doing Q+A’s and attending fancy dinner parties. Every event she attends, she sports a different outfit, with all garments being a part of her new fashion collection. The video, which was directed by Skinner himself, even features a throwback clip to the ’04 aforementioned The Streets video. Listen to the new track and see the looks from Chung’s new collection below.

Shop the collection exclusively on alexachung.com and mytheresa.com.

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