Mahalia and Off Bloom stunned in our #JagerSoho pop-up store

Two of our favourite Notion 77 stars graced our Soho Radio store over the last seven days.

1 year agoText by


In case you didn’t know, we’ve been hosting a pop-up store at Soho Radio all month to celebrate the launch of Notion 77. We’ve got everything from exclusive Notion posters and T-Shirts to clothing from the likes of Habits Studio and Daily Paper in store every day alongside the latest issue of the magazine. However once a week we’re also transforming the space into a mini gig venue, inviting the stars of Notion 77 in store for a series of exclusive sessions, broadcast live on air.

To kick it all off, we had Elderbrook bring his mix of house production chops and songwriting skill to Great Windmill Street and over the past week we’ve also been joined by one of the future stars of British RnB Mahalia and Danish electro trio Off Bloom, both of whom packed out the space with fans. Mahalia bought her guitar along for a delicate stripped back session, running through hits like ’17’ and ‘Sober’ while Off Bloom totally reworked their synth-heavy anthems into stirring acoustic versions. Check out the photos below and listen to the sessions again on Soho Radio’s Mixcloud.

Notion’s pop-up store is open every day until October 30th.

Photography Anthony Yates and Louis Guinto