Meeting Awful Records’
Big Poppa, Father

Four years since the world was introduced to the eccentric, tripped out ways of Awful Records, we meet the guy that started it all, Father, in the place it all began.

3 months agoText by


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Father is the force behind it all. Every artist, every record and every party that’s come out of Awful Records is down to the man they call Fat. Awful Records’ leading man is a producer, a rapper, a director, an art director and an A&R. Over the years Father has bought the world three albums, countless Awful-affiliated artists and helped break the likes of Playboi Carti, iLoveMakonnen and Tommy Genesis.

For Notion 80, we travel to Atlanta and find out that Father is only just getting started. With a new RCA deal, a new album on the way and a plan for Awful’s world domination, Father is about to become a hip hop mogul like no other. Oh, and if you’re wondering, yes, the goat was his idea.

Read about the history of Awful Records and Father’s journey to figurehead in Notion 80, out now.

Words Phie McKenzie
Photography Renell Medrano
Fashion Kiera Liberati
Hair Jasmine Rilington
Makeup MARAZ
Fashion assistant Joshua Meredith
Father wears t-shirt and bag Coach, sunglasses Vintz shop

Notion 80 is out now in all good UK newsagents and available to purchase via our online shop.

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