Tomorrow N.E.R.D release their long-awaited new album No_One Ever Really Dies. Ahead of the release, they’ve shared a third single ‘Don’t, Don’t Do It!’. With the opening lines written by lyrical genius Frank Ocean and rap melodies delivered by Kendrick Lamar, the track tackles issues around police brutality against innocent African Americans. Contrary to the heavy political narrative, the instrumentation is built off a smooth funk electronic melody, where a calm Pharrell gently orders “don’t do it/ don’t, don’t do it!”
The refrain comes from footage of the shooting of Keith Scott by a police officer in Charlotte, North Carolina last year, during Pharrell’s interview with Lowe, he explained how the case shook him and how he used it as the foundation for the song. “I was watching the news. This gentleman by the name of Keith Scott was in his minivan. He was waiting for his child to get off the school bus. The authorities were looking for someone, someone who did not fit his description either,” Pharrell pauses. “I’m not sure if the vehicle was even part of the search. For whatever reason, they encountered each other. His wife was standing trying to get him, the authorities tell her to stand back. She’s filming the entire thing on her camera phone. She is saying, ‘Don’t do it. Don’t do it. Don’t do it, Keith. Don’t don’t do it.’” The track follows the politically charged ‘1000’ which the group dropped last week. The group also shared a video of the listening party for No_One Ever Really Dies where Pharell discusses the story behind the track further. Watch that and hear a snippet of ‘Don’t Don’t Do It!’ below.
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