Longtime advocate of equality, Absolute globally releases a short film made in conjunction with filmmaker Aiofe McArdle which shows love transcends all boundaries. The cleverly-shot two and a half minute clip features a never-ending kiss. Opening on two people kissing, one person in each kissing pair is swapped in for another person showing no matter what race, gender, sexual preference or age you are, love really does not discriminate. It echoes McArdle’s previous work which has also explored themes of equality and features a cast of professional and street cast actors.
Absolut has also produced a limited edition rainbow bottle in support of Pride month, with proceeds raised going towards its partnership with LGBTQ charity Stonewall which remains a leading voice on international issues and global activism.
Watch the film below.