Last night, Paramount Pictures transformed London’s leading light-art and neon gallery Lights Of Soho into a completely interactive and high-tech immersive pop-up experience to celebrate the launch of their latest blockbuster Ghost In The Shell, starring Scarlett Johansson.
The Japanese cyberpunk classic, based on the internationally acclaimed Manga series by Masamune Shirow, tells the story of the fictional cyber terrorist organisation, Public Security Section 9, led by protagonist Major Motoko Kusanagi in mid-21st Century Japan. Scarlett Johansson plays an androgynous lead role, ‘The Major’ in Rupert Sanders live-action adaptation. Set amongst a concrete jungle of skyscrapers and underground enclaves, we were eager to see the film come to life at the much-hyped experiential pop-up in the heart of Soho.
Upon entering the venue, was a fully interactive, Minority Report ‘esque’ touch-screen window where we were invited to explore the characters and scenes from the film by moving and expanding different components across the screen.
The Soho gallery space, stripped of its usual, famed bright neon interior, was converted into a concrete fort with strips of blue, purple and red lighting expelled across the walls, reminiscent of the film’s futuristic, urban architecture. Guns and other exclusive memorabilia had been flown in especially and displayed on the walls, including an animatronic Geisha mask worn in the film including a 360° hologram of the mask.
Transporting us into a fictional cyber world, London-based electro- pop trio, Sälen provided the soundtrack for the experience with a mixture of trip-hop beats to set the futuristic tone.
Paramount Pictures’ interactive pop-up is open to the public until Saturday 26th March 2017. Tickets can be obtained from po.st/GhostShell
Ghost In The Shell will be out in cinemas from 30th March 2017
Words by Stephanie Bergvelt-Vassileiou