Tahliah Debrett Barnett, more popularly known as FKA Twigs is the singer, songwriter, record producer, dancer and director on everyone’s lips, specifically the lips of those at Nike Women. Twigs has partnered with Nike Women for their current campaign, entitled ‘Do You Believe In More?’ which celebrates the launch of Nike’s Spring ’17 Zonal Strength Tights Collection. For the campaign, Twigs has adopted the role of Creative Director and as a result, was responsible for the conception, direction, performance and soundtrack of all imagery and film right down to the choice of photographer – the choice being 17-year-old David Uzochukwu from Brussels, Belgium.
When describing the collaboration in an open letter, Twigs revealed:
“When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way. I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand, through any genre of sport, they can be the best versions of themselves.
You have to be incredibly in tune with yourself and focused to be able to compete or create – vulnerability and strength have a lot to do with this. As an athlete, in your final moments of competition – everything you’ve done, everything your parents have sacrificed and everyone who has supported you are there in that one second. You have to accept your destiny and have both the physical power, willpower to do what you need to do.
It’s the same with being creative. You can work so hard on a creative project for over a year – you were in the studio until 4 a.m., maybe you had to get your friends to help you. Then there’s the moment before you let it go out into the world. And once you release it, that’s it.”
The new Nike Women campaign 'Do You Believe in More?' was conceptualized, directed, performed and soundtracked by FKA Twigs