Reese Cooper’s new hoodie could help save a child’s life

Reese Cooper's hoodies are aiding the Flint water crisis.

1 year agoText by


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Streetwear designer and previous face of Adidas UK, Reese Cooper, has just launched a new collection with a meaningful cause. The young designer has released a new hoodie in aid of the water crisis in Flint, Michigan. The city hasn’t had clean water for 1,113 days, resulting in 14 deaths and countless accounts of lead poisoning among children. The activist and designer is aiming to raise awareness of the issue around the world, and to do so has designed the ‘WATER IS MORE PRECIOUS THAN GOLD’ hoodie.

The unisex hoodie comes as part of Cooper’s previous ‘Spoiled Children’ range, designed in Cooper’s favourable streetwear style. Together with the help of the Flint Child Health and Development Fund, he aims to raise awareness of the issues at hand and vital funds for the children of Flint. The hoodies are available to buy now, costing $100 with all profit going to the Flint water crisis.

Buy the ‘WATER IS MORE PRECIOUS THAN GOLD’ hoodie here.

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