Skepta is an artist that has recently become a pioneer in grime’s latest movement. From releasing his game-changing album Konnichiwa to performing at the BRIT Awards, he’s a man that’s been inherently present in the music industry and has since decided to dip his feet into the water of the fashion industry pond.
His newest venture involves the creation of a newly developed contemporary unisex brand, under the name Mains, for which Skepta will be the creative director. The inspiration behind the brand’s conception hails from the aim of reinventing the classic tracksuit – a wardrobe staple which has remained a prerequisite of the grime uniform for many years. Mains seeks to re-work the technical aspect of the pieces and draws inspiration from the great British youth, aspects of travel and the concept of easy mobility. The initial drop of a drill top with matching track pants, but aims to release a range of bags, hats and outerwear in the future.
The debut collection is available for purchase as an exclusive to Selfridges and Selfridges.com before launching on its standalone site, Mainslondon.com on July 10th.