Street Culture – Celebrating 50 years of subculture style

“They were looking for a new, more interesting, less crude sound and style – something that could be sexy as well as shocking.”

3 years agoText by


Subcultures are groups within society that have a common beliefs or values and can usually be identified by the way they dress. In the past 50 years, in western culture, there has been a fluctuation in both the uprise and the decline of many different subcultures – the prominent of which have been covered by Gavin Baddeley in his book, Street Culture – 50 Years Of Subculture Style.

Street Culture looks beyond the controversies and mythologies that encompass subcultures and explores them as being far more than just a façade. Presented with a multitude of photographs depicting the various cultures, Baddeley takes us on a historical journey that explores the well-known Mods, Hippies and Punks, and then perhaps the lesser studied Ravers and Emos. What we particularly like is the book does not stray away from exploring subcultures that we may not be as familiar with, such as the Crusties and the Psychobillies.

As you all know, we at Notion Magazine are huge advocates of the current subcultures in London. In Issue 69 of Notion Magazine, alongside featuring the likes of global superstars Lindsay Lohan and Adam Lambert, we focused on some of our favourite subcultures including modern day punks, club kids and those in the grime scene.

One of Baddeley’s topics we enjoyed is the chapter on the Goth. Baddeley writes how Goth’s are “arguably the most misunderstood and misrepresented” of the modern western subcultures. As a global community, we all associate the Gothic subculture with dark and sinister themes, but Baddeley explains that there are many factions within the gothic community such as the colourful ‘perkygoth’, formed to disband the known stereotype attached to goths. The British Punk scene forms another interesting chapter. Recognised as a rebellious art movement that allowed young people of the time to let off some well-deserved steam. Punk received worldwide recognition when adopted by the mediums of fashion and music and is still a source of inspiration today.

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We would love to tell you more but the book and the many pictures need to be experienced by the reader. We think it’s a detailed understanding of the subcultures that form part of the world and how their influence has changed today’s fashions and styles.

Street Culture – 50 Years Of Subculture Style by Gavin Baddeley is out now via Plexus Books, priced at £14.99.