Style crush Whinnie Williams spills the details on her music and aesthetic

We enlisted the help of the most stylish songstress around for this vintage inspired editorial.

4 weeks agoText by


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Whinnie Williams

Whinnie Williams is the embodiment of cool. With her glam throwback aesthetic and breath-of-fresh-air sounds, Whinnie is the ultimate girl’s girl. From writing and producing music to starting her own interiors company, there truly is nothing this fashionista can’t do. After her move to the seaside, relocating to Margate – Whinnie has been kept ultra busy with finishing touches to her new album and releasing a delicious new version of ‘Too Strong’.

We decided to take a leaf out of Whinnie’s book and channel everything 70’s with glamorous vintage looks and throwback retro decor in this gorgeous fashion story. We also caught up with the songstress to find out where her obsession with the styles of the past began.

What’s your earliest memory of being “fashion conscious”?
I remember being about 8 and having a school disco coming up and wanting to look cool. My mum took me to New Look, and I picked out crushed velvet flares, and a fake Adidas striped jumped!! Haha!

Who are your favourite designers and why?
Shrimps, Miu Miu, Vivetta, I just love really surrealist, textured, dreamy playful clothes. I love over the top classics.

What are your go-to styles or shapes?
My boob to bum ratio is a bit out lol – so I like to wear high waisted trousers, flares and A-line skirts as I think they are quite flattering.

Do you attend LFW? What shows do you particularly enjoy?
In between moving down to Margate, finishing my album and starting my interiors company ‘Poodle and Blonde’ (coming soon), I let my friends fill me in on Fashion Week this season. I’m never one to miss it usually – my fave shows are TopShop, Felder Felder, Mulberry and Burberry.

Who would you cite as your main fashion influences?
Linda Rodin, Jane Burkin, Barbarella, loads of 60s/70s iconic movie babes.

What’s your failsafe style advice?
Don’t over accessorise!

What’s the link between music and fashion? And what’s the connection between your music and how you dress?
For me, they are very closely linked. I dress how I feel and I write songs about how I feel. They are both an extension of me. My songs have a lot of samples or a nod to the past, and my clothes do too. I like to mix a little vintage with something new – just like my sound. I’m going to be releasing lots of new music this year and creating new videos, and I can’t wait!

Photographer – Maximilian Hetherington
Stylist – Clarissa Bowman
Hair Stylist – James Oxley using Bumble and Bumble
Makeup Artist – Sophie Cox using Charlotte Tilbury
With special thanks to Jane at The Walpole Bay Hotel, Margate.
Interview Ryan Cahill
Text Drew Wyllie

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