Take a trip to paradise with Tens’ new campaign film

The Scottish brand unveils its spring/summer collection in tropical new fashion film and lookbook.

3 months agoText by


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You could argue that there are lots of sights in summer that require no filter, but it doesn’t hurt to throw one on there. Now, imagine if you could see your favourite season through an Instagram lens on your face. Nope, Facebook hasn’t copied Snapchat’s business model (!), sunglasses brand Tens makes a custom filter lens that makes everyday life look ten times better.

This season, it’s back with their Spring/Summer collection, including five new styles in multiple editions, exclusively available to pre-order on Kickstarter. Proudly designed in Scotland, the frames are constructed with Mazzuchelli Italian acetate, Japanese wireframe and of course, the Tens signature lens – sign us up!

As with all their past collections, Tens has released its new collection video and lookbook. Shot in the beautiful surroundings of Tulum in Mexico, the film was produced by co-founders Marty Bell & Kris Reid and filmed by co-founder Tom Welsh, touching on the topic of living in the moment, instead of living through the cold blue light of our smartphones. It’s about real moments, real people and real life (only prettier, thanks to their sunglasses).

Get first dibs on the collection through Kickstarter and check out the film below.

Find out more about Tens via its Instagram and Twitter channels
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