These days producing a visual to accompany an album has become the norm for the crème de la crème of artists – and hip hop legend Travis Scott is no exception. Since it was announced last July, we have been patiently waiting for the release of the visual which accompanies his Birds In The Trap Sing Mcknight album, and finally, Travis has come through.
The 14-minute short film was shot in Detroit and stars Travis (as himself), reflecting upon life and death. Directed by Fleur Fortune, the film unfolds with Travis behind the wheel of a car, where he is later hospitalised after crashing his car moments after ordering a hot dog – very fast food and furious. The film becomes increasingly more abstract, with blood, cyborgs, collapsing buildings all being featured – as well as of course music from Birds In The Trap Sing Mcknight being used throughout. Watch the preview below.
Travis Scott is no stranger to producing ambitious visuals. The Houston-born hip hop star just last year released his La Flame documentary and also starred in a campaign for Yves Saint Laurent. The film’s release via Apple Music comes in celebration of Birds In The Trap Sing Mcknight reaching nearly 1 billion streams on Apple music and becoming one of the top ten most streamed albums of all time with Apple.
To watch the full length visual via Apple Music click here.
Featured image via Apple Music.