Vivienne Westwood goes green for SS18

Fashion pioneer Vivienne Westwood presented her SS18 collection entitled 'We Are Motherfucker.'

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Fashion royalty Vivienne Westwood presented her eclectic SS18 offering at London Fashion Week Men’s on Monday 12th June at a leisure centre in West London. The show’s message revolved around the statement ‘Buy Less, Choose Well, Make it Last’ and aimed to encourage viewers to consider the sustainability of their purchases, urging them to disregard fast fashion.

At the heart of the show were four main ‘symbols’, each of which corresponded to the makeup used on the models. The symbols included a heart representing love and the free world, a red diamond representing greed and propaganda, clubs representing war and a triangle shape representing “giants like Shell and Monsanto who rape the earth.”

Garments within the collection encapsulated a circus theme, with the catwalk consistently filled with acrobat performers and dancers, making the runway feel far more reminiscent of a Cirque du Soleil show than a fashion catwalk. Westwood SS18 featured outlandish silhouettes and mismatched print alongside hand-drawn detailing and luminous hosiery. Arguably, it can be said that the theatrics often took away from the clothing itself, however when inherently focussed on the intricate details and innovative fabrics of each look, the quirky presentation did little other than act as a backdrop.

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