It’s hard not to believe that Campbell Addy can truly do it all. Not only is the Central Saint Martins graduate a critically-acclaimed photographer, he has his own model agency and publication, Niijournal, which this weekend celebrates its second issue launch with a two-day exhibition at Protein Studios. Although seemingly disparate, these projects have one thing in common: Addy aims to create new representation with his work, lensing powerful yet tender images which address themes such as mental health, sexuality, race and gender.
The exhibition itself will present an immersive experience, allowing visitors to fully absorb the various layers of Addy’s visual universe. A claustrophobic short film has been specially created to mark the occasion; previewed on Addy’s Instagram and premiered on NOWNESS, the clip sees bodies and faces pressed against perspex as the camera pans, creating a visual metaphor rooted in internal struggle.
Fronting the new issue of Niijournal are two cover stars, both of whom Addy describes as his own musical goddesses. On one cover, shot by Tyler Mitchell, Kelsey Lu sits wrapped in a holographic foil blanket as matching chains cascade from her hair; the second cover, shot by Addy himself, sees Kelela contorted into an elegant pose with her gaze fixed firmly on the camera. These portraits are just a glimpse into the upcoming issue of a magazine willing to have difficult conversations around identity – head down to Protein Studios yourself to see exactly why Campbell Addy is more than worthy of the hype.
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