Wrangler unveil new Americana inspired AW18 campaign

Wrangler channel the great outdoors in their new AW18 collection.

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American denim specialist, Wrangler has unveiled its AW18 campaign today. Coming in the middle of fashion month, the new collection sees Wrangler reimagining their classic seventies and eighties heritage for the modern day, mixing denim with corduroy and fleece. Inspired by the great American outdoors, the collection is a mix of workwear staples and rugged, block-coloured statement pieces.

The new campaign sees Wrangler taking to woods and mountains, modelling their clothes in nature and channelling the aesthetics of period classics like Twin Peaks and Stand By Me. Ideal for the coming colder months, the campaign is packed with warm denim on denim looks and oversized silhouettes. Take a look at the highlights of the campaign below.

Alongside the lookbook, Wrangler also shared a new campaign video that sees the models taking to the wilds of North Carolina, mucking about in fields, forests and on top of mountains. Watch that below.

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